A professional logo can enhance a company, an organization, or a product. On the other hand, an unprofessional logo can ruin a brand and mar an otherwise good designer’s portfolio. Many logos in use are unprofessional and carry all the tell-tale marks of an amateur or a beginner. Everyone thinks they can design a great logo, but simply knowing your way around Photoshop is not enough. Here are some insights into the process and workflow of effective and modern logo design. With these tips and your creativity, you can make your logo designs shine with the very best . 1. Design: Sketch and Brainstorm A lot of beginners jump right onto the computer to create a logo . However, more often than not, a lot of time is spent fiddling with special effects and filters. While this can be useful, it usually means that the thoughtful design and artistry of the logo itself has taken a back seat. A better way to start is to get a fresh sheet of paper and a pencil . Think ab...
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